one of the great wisdoms of the ages...

'effectiveness is the measure of truth'

during the course of my development on the internet, this recurring theme has been the foundation of understanding and evaluating the things that one dreams are possible and the manner in which the practical application of production is managed.

To this end, the measurable elements of any project, in a manner which effects an audience on a scale which transcends boundaries, cultures and people, and which obtains results that can be quantified remain the basis for the way in which any project is commenced.